What is driving the Information Revolution? (BUS 01)

  • Day and time: Thursday 14:15 - 15:15
    Weekly
  • Length of course: 1 term. Autumn (10 Weeks)
  • Number of places: 16
  • Start date: 13 October 2022
  • Description:

    Do you shop at Amazon or eBay? Have you renewed your car insurance online? When did you last visit your bank branch in person? Addicted to Google and Wikipedia? Do you read current affairs articles online? Welcome to examples of the Information Revolution. I will explore the fundamental drivers of information-based economic change, together with where digital pioneers like Amazon, Apple and ARM have sprung from, together with the origins of their success. Historically how does the Information Revolution compare with previous Industrial Revolutions? This multi-disciplinary course will explore the intersection of Information Technology and Business - from viewpoints like Economics, Innovation, Management of Information, Marketing, and Economic History. Underlying concepts like diffusion of innovations, network effects and economics of digital platforms will be explored in topical examples from many industries.

  • Format: Lecture

  • Tutor: Neil McPhater
  • My credentials are a longstanding interest in the business impact of IT, a few decades in a Cambridge high technology company together with an engineer's enquiring mind.


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