Understanding Strategy for large and small businesses and organisations (Spring term) (BUS 02)

  • Day and time: Friday 9:30 - 10:50
    Weekly
  • Length of course: 1 term. Spring (8 Weeks)
  • Number of places: 50
  • Start date: 29 January 2021
  • Description:

    This is a course on the principles of business strategy including basic theory, application of the theory to a range of organisations, and discussion. I will introduce some frameworks commonly used by strategists, and apply them to a range of companies and organisations. I have chosen Rolls Royce and The Cambridge University Musical Society to start with, to illustrate how the principles apply to organisations large and small, commercial and charitable. We will have time to apply the tools to organisations that participants are involved in. I will conclude with a discussion of the biases that affect strategic decision making, using movie clips as illustrations. Participants should gain insights into the general principles used to design a strategy and participate in plenty of discussion. Benefits include help in developing strategies e.g., for a charity, and making sense of businesses and organisations.

    Please click HERE for handouts

  • Format: Lecture and Discussion

  • Lecturer: Jo Whitehead
  • I have an MBA and PhD in Business Strategy, was a consultant for 20 years and a business academic, consultant and teacher for another 15 (and still going!)


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